Face to face with Shell
Give them credit, Shell sent along two senior executives (well, one senior and one former senior) to our discussion on Shell's involvement in Nigeria, part of our Corporate Responsibility session. I've been tough on Shell in the past in this blog (murderous organisation, or words to that effect) so I was interested to see what came out. I nearly didn't make it though, since half the lecture clashed with Joseph Stiglitz at the exam schools. Fortunately it was the half about other stuff.
After a discussion of the case it was into a direct Q&A of the shell staff. One was a senior figure from the UK branch, the other a former senior manager from Nigeria. The big questions focused on two things. How can Shell defend its environmental record in the area, and how can they have justified their actions around the trial and execution of Ken Saro Wiwa. On both counts Shell seem to be genuinely contrite. The environmental record seems to be improving and their definition of what counts as political participation is much broader now than it was then. They probably are a much nicer organisation now than they were twenty or even five years ago.
On the case of Ken Saro Wiwa I asked how each of them felt
personally when they heard about the death. The guy from the UK talked about the shock Shell employees felt at the following public revulsion. John Major called it judicial murder, people's kids were attacked in school on account of their parent's jobs, dinner party conversation probably got nasty. It seems to have been a genuine wake up call to the company at all levels.
More interesting was the guy from Nigeria. He felt, he said "shocked". Neither he nor anyone else believed that Abacha would carry out the executions without an appeal, or that having got a guilty verdict he'd commute the death sentence. I think the executions genuinely caught the company by surprise, they thought if they kept their mouths shut it would all blow over. Saro Wiwa would be jailed and the corporation forgotten about again.
Shell aren't going to ever be able to fully repair the environmental damage they did. Nigerias political problems go way beyond the activities of one man. I do think though that Shell is now a better company than it was then, primarily as the result of public pressure, outrage and the efforts of thousands of activists impacting on the thousands of individual decision makers within Shell.
As Chris Locke points out in Gonzo Marketing, to suggest that companies have principles or morals in erroneous. No company ever felt anything, no company ever fell in love. It's people that do all that stuff. Behind even the most faceless modern corporation lurk real people, and making a difference is about reaching them.